Why Craft CMS is better for clients

Oct 13, 2017

At Light Creative, we keep banging on about Craft CMS.

We’re not a Craft CMS partner, so why do we spend so much time promoting it? Firstly, because we really believe in Craft. Secondly, if you choose Craft CMS, at the end of the day, you’ll end up with a more functional product. We firmly believe your Craft CMS experience that will blow any previous CMS experiences out of the water. If we’re lucky, you’ll tell all your friends about how easy Craft is and this CMS will begin to overtake the other CMS monoliths that dominate the market currently.

If you’re about to start a website build, you might begin by comparing Craft to other CMSs. You’ll find there are a few entry-barriers to building a Craft a website, but we believe this is what makes it the right choice for our clients.

Craft CMS

Barrier One
You’ll need to hire a developer to build your Craft site.

“Don’t I need a developer to build any site?” you ask. The simple answer is no. Most platforms are built to lower entry-barriers, so people can their own websites i.e. Shopify, WordPress and SquareSpace. This means anyone with a bit of motivation can, theoretically, build you a website. In order to make things easy enough that anyone to build a site, these sites sacrifice a lot of customisability and flexibility. Websites are built off templates and can’t be altered that much.

And when you consider how great freelancing sounds on paper (“Work from home, earn on your terms, be your own boss!”) a lot of people are motivated to have a go. Take Airtasker, an Australian freelance platform. Airtasker offers so much website work, it’s staggering. This (combined with a ‘fake it till you make it’ mentality) means literally anyone could build your site. And you’ll have no idea what your site will look like behind the scenes. If you need any special functionality on your site, you’re likely to end up with a dogs-breakfast back-end, built by an amateur from a template.

Craft CMS isn’t made for just anyone to use. Only people who already have a solid understanding of web development will be able to work with Craft. This means whoever you hire to build your site has a higher chance of being great/competent/in charge.

Barrier Two
Craft CMS costs money.

A licensing fee of $300 per website is a huge amount for a freelance developer, particularly a freelancer who isn’t charging much for their time. They won’t even consider Craft, even though it may be the right choice for you.

Remember those Airtasker jobs from before? Most development go for under $500. How could you justify $300 fee on a $500 job? Craft’s price point eliminates amateur devs and those not willing to do their research. Devs who use Craft are serious and willing to pay more for a CMS platform that really works.

And at the end of the day, while a Craft license might cost more upfront, you’ll make that back in hours saved. Your devs will save you time and money using Craft (built for devs, by devs).

It’s also a good experience for your devs. They get to build something with all the right tools. It’s better than using heavily templated CMSs, which forces them to Frankenstein elements together to meet your needs (looking at you WordPress).

And the fee you pay to Craft CMS ensures ongoing support. The Craft CMS team are being paid for every license purchased. Their team will have the capacity to maintain and support the platform because of the solid income model.

Barrier Three
Not many people use Craft.

The final entry barrier to Craft CMS is, compared to sites like WordPress, there are far fewer people using it. For the Craft community, there’s less information online, no fancy tutorials, and it’s harder to find Craft CMS specific answers to questions.

To understand Craft, we go to meet-ups and constantly communicate with other developers and the phenomenal community backing the Craft CMS platform. It’s a good community - beginners aren’t scared to ask questions and seniors help to the best of their ability. At meetups, we’ve met content managers and project managers who are there to understand Craft and get a better understanding of how to best use their website. The high education entry-barrier has weeded out devs who aren’t committed and curious. We’re left with an engaged community where all people are willing to help to improve the platform.

But when we hand your website over to you, we don’t expect you to go to these lengths to understand your new website. So, we compress all our knowledge to create a custom video tutorial for every site we make at Light Creative. As well as customer support from Craft themselves, you have two other layers of help and support to turn to: us, as your devs, and the small but switched-on Craft community. This level of personal support isn’t realistic with bigger CMS platforms.

So, hopefully you now understand why putting a little extra effort and money to hire devs and build with Craft CMS is a truly positive thing.