Raising awareness and understanding around abuse of our older generations.
The Eastern Community Legal Centre teamed up with Swinburne University to conduct research and create content around Older People, Equity, Respect and Ageing.
Our job was to help create a visual identity and digital presence to house some super sensitive and emotional content that hits home for every adult as they consider their relationship with their ageing parents.
What we did
Strategy / Identity Design / UX / UI
An open and optimistic visual style
Rather than succumbing to a negative and decrepit view of ageing, the brand style needed to celebrate later life with energy, joy and vitality. We ran workshops with stakeholders and experts in the field to refine an uplifting brand mark with a bold and playful colour palette to match.
Impactful but respectful messaging
We had to consider a broad range of audiences to enable OPERA to draw attention to an issue that is widely experienced but scarcely discussed.
Human centred collateral
The subject of ageing is ultimately a subject about people and personal relationship. Collateral design looked to highlight and celebrate the possibilities of later life.
A simple and accessible web experience
The OPERA website needed to be easy to navigate and interact with for less tech savvy users. The way content was presented needed to be inviting and unintimidating to keep users open and engaged.
"Light Creative provided so much more than a brand. For us, it was as much about the process as it was the outcome. They are strategic thinkers and took the time to really understand our needs and our audience. It was important for us to involve our partners in the creative journey, and LC’s collaborative and consultative process enabled genuine collaboration around this sensitive topic. We are super happy with the results!"