OPERA Billboard

OPERA

The Eastern Community Legal Centre teamed up with Swinburne University to conduct research and create content around Older People, Equity, Respect and Ageing.

Our job was to help create a visual identity and digital presence to house some super sensitive and emotional content that hits home for every adult as they consider their relationship with their ageing parents.

What we did

Strategy / Identity Design / UX / UI

Opera logo
Opera brandmark 1
Opera brandmark 2
An open and optimistic visual style

Rather than succumbing to a negative and decrepit view of ageing, the brand style needed to celebrate later life with energy, joy and vitality. We ran workshops with stakeholders and experts in the field to refine an uplifting brand mark with a bold and playful colour palette to match.

Opera brand imagery
Opera outdoor posters
Opera branded tote
Impactful but respectful messaging

We had to consider a broad range of audiences to enable OPERA to draw attention to an issue that is widely experienced but scarcely discussed.

Opera brand guidelines 1
Opera brand guidelines 2
Opera brand guidelines 3
Human centred collateral

The subject of ageing is ultimately a subject about people and personal relationship. Collateral design looked to highlight and celebrate the possibilities of later life.

Opera report
Opera brochure
A simple and accessible web experience

The OPERA website needed to be easy to navigate and interact with for less tech savvy users. The way content was presented needed to be inviting and unintimidating to keep users open and engaged.

Opera website

"Light Creative provided so much more than a brand. For us, it was as much about the process as it was the outcome. They are strategic thinkers and took the time to really understand our needs and our audience. It was important for us to involve our partners in the creative journey, and LC’s collaborative and consultative process enabled genuine collaboration around this sensitive topic. We are super happy with the results!"

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Kate Gibson
Partnerships & Community Development Manager, ECLC