Thoughtleadership through a new voice and a new digital publication.
Already leaders in tech solutions and agile practice, ThoughtWorks needed to stay connected with a business-minded audience. A new digital publication would give them versatility and longevity, helping them to continue to grow their audience and drive trends in the tech-business space.
Experimentation within the existing ThoughtWorks website and brand guidelines helped to maintain a strong connection with the parent brand. Animation brought complex content to life.
What we did
Strategy / Identity Design / UX / UI / Animation
A strong digital presence
Perspectives needed to sit within the existing ThoughtWorks brand and website. We pulled off a few tricky manoeuvres with the dev team to create a contemporary and adaptable design system.
Animated graphic design brought colour and movement to text-heavy pages while helping to communicate complex technical concepts and data points.
Tailored social assets increased the ROI of social ad spend by almost 90%, helping to drive more traffic and qualified leads.
"I’ve worked with Light Creative for over 4 years on many projects from high-quality video productions to design and social media projects. While we usually work under a tight schedule and aggressive deadlines, their style helps people focus on the goal, without adding unnecessary stress. They are dedicated to their clients and always find ways to refresh ideas and exceed delivery expectations."